You work as a product manager. What exactly does this entail?
The product manager is responsible for accompanying the development of a product, from the initial idea, through the market launch, right up to the product's discontinuation.
It is also the product manager's job to see how our competitors are positioned and how the market is developing in general. For example, can we identify any technological trends which we can incorporate into our products?
It all starts with an idea in your head, which is described, developed and of course aligned and adjusted together with our market partners and end customers. On this basis a "market specification sheet" is then created in which the market requirements are described and specified in the form of user stories and derived use cases. These specifications are handed over to the development department. This is where the design and development of the product begins. This is an intensive and varied process, depending on the product. This not only includes product development, but also a well-prepared market launch and training for colleagues in service and sales.
This means that we always work in close cooperation with the different departments. It is therefore important to communicate sufficiently and clearly. Challenges can always arise within projects which we can only solve by working together.
What does it feel like when a product is finished and is ready to be presented to the public?
It always makes me feel proud to see a product in which a great deal of time has been invested being used by retailers or even by end users. With software products, important new ideas mostly emerge after the launch which lead to the implementation of additional features in the software products or the enhancement of services, for example. It's always great when end customers choose Gira. Most of all, it makes you feel like you are doing important and valuable work.
How do you deal with new ideas at Gira that are perhaps not yet fully-fledged?
Despite the many years of experience in our market and the many high-quality products that we have developed and introduced to date, we are always open to new ideas. Over the years, we have developed a skill that helps us to adequately assess ideas. I believe it is extremely important not to say yes to everything but also not to flatly reject ideas. We focus closely on new opportunities. In doing so, we never lose sight of our customers and end users.
Of course, the motivation to drive a good new idea forward is particularly important. After all, there are always opposing voices that are critical – however, if you are convinced about something, you have to stick to your guns.